| 1. | Mei-Fang, Chen, "Extending the TPB model to explain the public’s purchase intention of sustainability labeled coffee in Taiwan: The moderating role of climate change skepticism," 2019 Academy of Marketing Science World Marketing Congress, 2019 AMSWMC22, July 9-12 in Edinburgh, Scotland. |
| 2. | Mei-Fang, Chen, "The antecedents of consumer’s green purchase and eating," 28th International Conference on Business, Education, Social Science, and Management , BESM-28, June 18-19, 2019 in Seoul, Korea. (Best Paper Award) |
| 3. | Mei-Fang, Chen and Ting-Yu, Lu, "Applying SOR Model to Explore the Impacts of the Atmosphere of the Instagram Foodie Post on Purchase Intention," 2019International Symposium on Business and Management (ISBM 2019), Fukuoka International Congress Center, Fukuoka, Japan. April 1 -3, 2019 |
| 4. | Mei-Fang Chen, "Application of Construal Level Theory and Psychological Factors in Proenvironmental Behaviors in Taiwan," the 7 International Conference on Social Science and Business (2018 ICSSB), August 07-09, 2018, Guam, USA. |
| 5. | Mei-Fang Chen, "How customer engagement influences user eloyalty to online hotel-booking websites: eTrust as a mediator," 2018 Global Marketing Conference , July 26-29, 2018, Tokyo, Japan, |
| 6. | Mei-Fang Chen, "An extended protection motivation theory model of energy savings and carbon reduction behavioral intentions--The mediation role of protection motivation," 2018 Global Marketing Conference , July 26-29, 2018, Tokyo, Japan. |
| 7. | Mei-Fang Chen, "How Online Hotel-Booking Website Features Affect User eLoyalty?," International Forum for Strategy and Policy in Business, Economics and Social Sciences (SPBES-May-2018) , May 12-13, 2018, Hong Kong |
| 8. | Mei-Fang Chen, "The perceptions of global risks, societal issues and climate change in modern Taiwan society," the Universal Academic Cluster International Summer Conference in Hokkaido, 9-11 July 2017, Sapporo, Hokkaido, Japan. |
| 9. | 1. Mei-Fang Chen, "Preliminary study of social representations of climate change in Taiwan," 2017 New York International Academic Conference (17NYC IACBE), 11-13 June 2017, New York City, USA. Ref. ID: 17NYC-253 |
| 10. | Mei-Fang Chen and Xue-Xin Chen, "What Factors Influence MMORPG Online Game Players' Purchase Intentions of Game Items and Game Point Cards?," UAC (Universal Academic Cluster) International May Conference in Bangkok, May 25-26, 2017, Bangkok Thailand. |
| 11. | Mei-Fang Chen, "Applying Social Representations to Explain Public Willingness to Use GM Foods in Taiwan: The Moderating Impact of Food Technology Neophobia," 2016 Academy of Marketing Science World Marketing Congress, July 19 – July 23 in Paris, France, Paper ID: 159 |
| 12. | Mei-Fang Chen, "Applying Protection Motivation Theory to Predict Pro-environmental Behavior Intention in Taiwan," Tokyo 5th International Conference on Business, Economics, Social Science & Humanities, June 27-28, 2016, Tokyo Japan, TKS-566-113 |
| 13. | Mei-Fang Chen and Jou-Yi Huang, "How Information Quality of Travel Blogs Influence Travelers’ Perceived Information Credibility and Travel Intentions," The Asian Symposium on Sustainable Tourism for Development – AST4D 2016, April 28-30, 2016, Hiroshima, Japan, Abstract Number: 2016_236 |
| 14. | Mei-Fang Chen and Yu-Ren Su, "The Impacts of K-Drama Viewer’s Celebrity Involvement and Parasocial Attachment on Travel Intention to Korea," The Asian Symposium on Sustainable Tourism for Development – AST4D 2016, April 28-30, 2016, Hiroshima, Japan, Abstract Number: 2016_237 |
| 15. | Mei-Fang Chen, "Intention to Take Precautions to Avoid Consuming Food Additives--The Mediating Role of Perceived Risk," 2015 International Academic Conference on Social Sciences and Management (IACSSM 2015), 28-31 July 2015, Japan Okinawa |
| 16. | Mei-Fang, Chen, "What Psychological Factors Influence the Protection Motivation of Climate Change?," 2014 Asia Pacific Industrial Engineering and Management Systems Conference (APIEMS 2015), October 12-15, Jeju Island, Korea. |
| 17. | Mei-Fang Chen and Chung-Chun Hu, "Factors Influence Tourists Booking Low-cost Carriers Tickets Online," 2014 International Symposium on Marketing and Logistics (ISML 2014), September 8 - 10, 2014, Nagoya, Japan |
| 18. | Mei-Fang Chen and Chien-Yu Yang, "Airport Check-in Kiosk Adoption--Combined TAM and TPB Model," 2014 International Symposium on Marketing and Logistics (ISML 2014), September 8 - 10, 2014, Nagoya, Japan |
| 19. | Mei-Fang, Chen, "The impacts of fear appeals on pro-environmental behavior and important determinants," 2014 Global Marketing Conference, Green Advertising II, 15-18 July, Singapore |
| 20. | Mei-Fang, Chen and Chih-Hao, Chiang, "Determinants of consumer's intention to continue to use or apply for the department store co-branded credit card," 2014 Global Marketing Conference, Service Marketing I, 15‐18 July 2014 |
| 21. | Chien-Yi Ho, Mei-Fang Chen, and Pei-Ju Tung, "The impacts of travel motivation, risk perception, and destination image on tourists visit intentions of Thailand and the role of risk reduction strategy," International Scientific Conference on Management & Information Science (ISCMIS), 27‐29 June 2014, Bali Indonesia |
| 22. | Mei-Fang Chen, "A Reexamination of the Cognitive Theory of Stress Model in Predicting Individuals’ Pro-environmental Behavior," 2013 Academy of Marketing Conference, 8‐11 July 2013, Cardiff UK. |
| 23. | Mei-Fang, Chen, Lan-Ying, Huang and Hung-Yi, Chen, "How Do Employees’ Perceptions of Corporate Social Responsibility Influence Organizational Commitment," Annual Conference on Management and Social Sciences 2013, Paper ID: ACMSS-2013- A5472, 16-18 April 2013, Bangkok Thailand |
| 24. | Mei-Fang Chen, "Individuals’ Pro-environmental Behavior Intentions to Mitigate Climate Change Problems--Moral Obligation Matters," Annual Conference on Management and Social Sciences 2013, Paper ID: ACMSS-2013-A5471, 16-18 April 2013, Bangkok Thailand |
| 25. | Mei-Fang Chen, Pei-Ju Tung, and Guo-I Hsu, "Users’ Intentions to Play Mobile Games: A Combined Model of TAM and TPB," 2012 Global Marketing Conference, 19-22 July 2012, Seoul, Korea |
| 26. | Mei-Fang Chen, "Consumers’ Pro-environmental Behavior in Taiwan—the Examination of the VBN Theory Model and the Impacts of Climate Change Knowledge," International Congress on Informatics, Environment, Energy and Applications (IEEA 2012), 17-18 March 2012, Singapore EI |
| 27. | Mei-Fang Chen and Pei-Ju Tu, "The Moderating Effect of Perceived Environmental Knowledge on Consumer’s Visit Intention of Green Hotels," 2011 Annual Conference of China Marketing Science, 19-22 August 2011 in Sun Yat-sen University, Guangzhou, China |
| 28. | Mei-Fang Chen, "The Impact of Health Consciousness on Consumers’ Modern Health Worries and Willingness to Use Functional Foods," 2011 Annual Conference of China Marketing Science, 19-22 August 2011 in Sun Yat-sen University, Guangzhou, China |
| 29. | Mei-Fang Chen, "Consumer’s Willingness to Use Functional Foods in Taiwan--The Joint Moderating Effect of the Health Consciousness and the Healthy Lifestyle," International Conference on Innovation and Management, July 12‐15, 2011 Venue: Kuala Lumpur, Malaysia (the IAM 2011 Best Paper Award) |
| 30. | Mei-Fang Chen and Pei-Ju Tung, "The Joint Moderating Effect of Environment Concern and Perceived Moral Obligation on Consumer’s Visit Intention of Green Hotels," The 2011 International Conference on Asia Pacific Business Innovation & Technology Management, Bali, Indonesia on 23-25 January 2011 |
| 31. | Mei-Fang Chen and Ping-Hung Chang, "The Impacts of Materialism and Conformity on Consumer’s Online Compulsive Buying- The Moderating Role of Gender," Business and Information 2010, Kitakyushu, Japan, July 5-7 |
| 32. | Mei-Fang Chen and Yi-Chun Chen, "The Moderating Effect of Perceived Risk on Consumer’s Use Intention of Kiosk in the Convenient Store," Business and Information 2010, Kitakyushu, Japan, July 5-7 |
| 33. | Mei-Fang Chen, "The Determinants of Consumers’ Acceptance of Functional Foods--The Mediating Effect of Subjective Health Complaints," the 19th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME) 2010 Annual Meeting, Macau, China, July 15-17, 2010 |
| 34. | Mei-Fang Chen and Ting-Yi Lu, "The Mediating Role of Consumers’ E-Coupon Proneness in the Extended TPB Model to Predict E-Coupon Usage Intentions," the 10th Asia Pacific Industrial Engineering & Management Systems Conference (APIEMS 2009), December 14-16, 2009, Kitakyushu, Japan. |
| 35. | Mei-Fang Chen, "Trust in the Food Supply System Segmentations of Taiwanese Consumers," the 10th Asia Pacific Industrial Engineering & Management Systems Conference (APIEMS 2009), December 14-16, 2009, Kitakyushu, Japan. |
| 36. | Mei-Fang Chen, "Food-related Lifestyle and Trust-in-food-safety Typology in Taiwan," the 19th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME) 2009 Annual Meeting, July 30-August 1, 2009, San Francisco, USA |
| 37. | Mei-Fang Chen, "What the Food Choice Motives Determine Consumers’ Attitudes Toward GM Foods in Taiwan?," Business and Information 2009, Kuala Lumpur, Malysia, July 6-8 |
| 38. | Mei-Fang Chen and Gin-Yen Lien, "The Mediating Role of Job Stress in Predicting Retail Banking Employees’ Turnover Intentions in Taiwan," IEEE SOLI 2008, CD Proceedings, October 12-15, 2008, Beijing, China EI |
| 39. | Mei-Fang Chen and Ching-Ti Pan, "The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer’s Pirated Software Use Intention," International Conference on Business and Information (BAI 2008), 07-09 July 2008, Seoul, South Korea. Paper #: 519 |
| 40. | Mei-Fang Chen and Pei-Ju Tung, "The Moderating Impacts of Perceived Facility and Implementation Performance of Recycling Policy on Consumers’ Recycling Intentions," International Conference on Business and Information (BAI 2008), 07-09 July 2008, Seoul, South Korea. Paper #: 520 |
| 41. | Mei-Fang Chen, "Does Food Involvement Influence Consumers’ Trust in Food Safety?," the 18th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME) 2008 Annual Meeting, July 24-26, 2008, Toronto, Canada |
| 42. | Mei-Fang Chen, "A Structural Research Framework for Consumer's Trust in Food Safety," International Academy of Business Disciplines 16th Annual Meeting, April 3 - 5, 2008 Houston, Texas |
| 43. | Mei-Fang Chen, "The Importance of Relationship Selling Behaviors in Professional Service Contexts," International Conference on Industrial Engineering and Systems Management （IESM 2007）, （IESM 2007）CD, Beijing, China |
| 44. | Mei-Fang Chen, "The moderating effect of a healthy lifestyle on the consumer's attitude toward organic foods," Business Research Yearbook, Vol. XIV 2007, No. 2, pp. 590-596 |
| 45. | Mei-Fang Chen* and Ai-Che Chang, "The Importance of the Local Residents’ Quality of Life for Ecotourism Support," The Council for Australian University Tourism and Hospitality Education (CAUTHE) 2007 Conference, (CAUTHE) 2007 Conference, Sydney, Australia |
| 46. | Mei-Fang Chen and Hsiao-Lan Li, "The antecedents of consumer’s attitude toward genetically modified foods," BAI 2006 CD Proceedings, July 12-14, 2006, Singapore |
| 47. | Mei-Fang Chen and Ling-Huei Wang, "The Impact of Switching Barriers on Customer Loyalty in Professional Service Contexts," IEEE SOLI 2006, CD Proceedings, June 21-23, 2006, Shanghai, China. |
| 48. | Mei-Fang Chen and Chia-Huei Fan, "The Role of Technology Readiness on Consumers’ Use Intentions with Internet Self-Service Technology and Their Satisfaction," IABD 2006 Proceedings, April 6-9, 2006, San Diego, California, USA |
| 49. | Mei-Fang Chen, "Using FAHP to Evaluate Non-Store Retailing Channel Alternatives," ISAHP 2005, Honolulu, Hawaii, July 8-10, 2005, CD Proceedings |
| 50. | Mei-Fang Chen, "Using FAHP Gap Analysis and Sensitivity Analysis to Develop Effective Marketing Strategies," IFORS 2005, Honolulu, Hawaii, July 11-15, 2005, CD Proceedings |
| 51. | Mei-Fang Chen and Gwo-Hsiung Tzeng, "Fuzzy Integral MCDM Technique for Analyzing and Evaluating the Expatriate Assignments," MCDM 2004, August 6-11 at Whistler, B. C. Canada., CD Proceedings |
| 52. | Mei-Fang Chen, Yingchan Edwin Tang, and Ah Keng Kau, "The Impact of Trust on Web Purchase Intention," the Third International Conference on Information and Management Sciences, Dunhuang, China, 2004, Proceedings pp. 126-134 |
| 53. | Mei-Fang Chen and Gwo-Hsiung Tzeng, "Fuzzy MCDM with Grey Relation Model to Derive An Ideal Expatriate Host Country," The 33rd International Conference on Computers and Industrial Engineering. (March 25-27)Jeju, Korea., CIE361 |
| 54. | Mei-Fang Chen, Gwo-Hshiung Tzeng, and Cherng G. Ding, "Fuzzy MCDM Approach to Select Service Provider," The IEEE International Conference on Fuzzy Systems (May 25-28, 2003). St. Louis Missouri, USA., FUZZ-IEEE 2003, 572-577. |
