大同大學 教職員資料 (Information of TTU Faculty & Staff)
 
基本資料 (Basic Info)
姓名:陳美芳 (Chen, Mei-Fang) 教授
單位:事業經營學系  
電話:  
手機:  
email:mfchen@ttu.edu.tw  
網址:  
 
學歷 (Education)
國立交通大學 經營管理研究所 博士 (1999/9 ~ 2004/5)
大同大學 事業經營研究所 碩士 (1992/9 ~ 1994/6)
東吳大學 國際貿易系 學士 (1986/9 ~ 1990/6)
 
經歷 (Experience)
大同大學 事業經營系 教授 (2007/8 ~ 今)
大同大學 事業經營系 副教授 (2004/8 ~ 2007/7)
大同大學 事業經營系 講師 (1994/8 ~ 2004/7)
 
專長 (Specialty)
行銷管理、消費者行為、廣告管理、零售管理、決策科學
 
開授課程 (Course)
行銷管理、消費者行為、廣告管理、零售管理、服務行銷、 國際貿易實務
 
獎勵 (Award)
大同大學95學年度基礎案成果展優選海報獎 (大同大學 2007-08-21)
95學年度大同大學論文獎佳作 (大同大學 2006-12-08)
95學年度(1)張延輝論文獎 (大同大學 2006-11-10)
BAI 2006研討會(新加坡)最佳論文獎 (International Conference on Business & Informa 2006-07-13)
94學年度大同大學論文優等獎 (大同大學 2005-11-14)
94學年度(1)張延輝論文獎 (大同大學 2005-10-30)
93學年度大同大學論文獎佳作 (大同大學 2004-11-15)
 
服務 (Service)
通識教育課程委員會委員 (2007-09-01 ~ 今)
性別平等教育委員會委原員 (2007-04-01 ~ 今)
校教評會評審委員 (2005-08-01 ~ 今)
學生申訴委員會委員 (2005-07-01 ~ 今)
管理與系統 審稿人 (2005-01-01 ~ 今)
圖書館館長 (2009-08-01 ~ 2015-07-31)
 
研究計畫 (Project)
旅遊動機、知覺限制以及中介變數如何影響老年人的整體生活品質與再訪意願
大同大學 B107-B01-001 執行期間:2018-01-01 ~ 2018-11-30
透過顧客參與探究影響線上遊戲預付卡購買意願的前置影響因素
大同大學 B106-B01-001 執行期間:2017-01-01 ~ 2017-11-30
氣候變遷對環境保護行為、永續消費行為的影響--社會表徵、心理距離 、價值觀與行為的差異
科技部 MOST 105-2410-H-036-003-MY3 執行期間:2016-08-01 ~ 2019-07-31
台灣韓劇觀眾去韓國旅遊意願之研究—民族中心主義和文化接近性之調節影響
大同大學 B105-B02-017 執行期間:2016-01-01 ~ 2016-11-30
應用保護動機理論來預測消費者的安全食品選擇行為意願
大同大學 B104-B02-023 執行期間:2015-01-01 ~ 2015-11-30
教育部大專院校實施特殊優秀人才彈性薪資方案 (3/3)
教育部 執行期間:2014-08-31 ~ 2015-08-30
消費者避免消費食品添加物意願、食品風險管理品質之評估與新穎食品使用意願之研究
科技部 MOST 103-2410-H-036 -004 -MY2 執行期間:2014-08-01 ~ 2016-07-31
消費者使用聯名卡意願之研究--忠誠度計畫之調節影響
大同大學 B103-B01-024 執行期間:2014-01-01 ~ 2014-12-31
教育部大專院校實施特殊優秀人才彈性薪資方案 (2/3)
教育部 執行期間:2013-08-31 ~ 2014-08-31
服務氣候、員工承諾與顧客滿意關聯性之研究
大同綜合訊電股份有限公司 E10205-B01-057 執行期間:2013-05-01 ~ 2013-10-31
營養標示對消費者速食食品購買意願的影響
大同大學 B101-B02-043 執行期間:2012-10-01 ~ 2013-12-31
教育部大專院校實施特殊優秀人才彈性薪資方案 (1/3)
教育部 執行期間:2012-08-31 ~ 2013-08-30
市場導向與品牌導向對非營利組織績效的影響—產業競爭強度的干擾
大同大學 B100-B05-050 執行期間:2011-09-01 ~ 2012-07-15
氣候變遷下消費者環境保護行為模式之檢視與干擾效果之研究
國科會 NSC 100-2410-H-036-001-MY3 執行期間:2011-08-01 ~ 2014-07-31
消費者環境關心程度與知覺道德義務對綠色旅館造訪意願的聯合調節影響
大同大學 B99-B02-058 執行期間:2010-09-01 ~ 2011-07-15
台灣消費者對機能性食品之態度以及使用意願之研究—中介效果模式與聯合調節效果模式(2/2)
國科會 NSC 98-2410-H-036-006-MY2 執行期間:2010-08-01 ~ 2011-07-31
奈米科技之風險感知及政策研究
行政院環境保護署 EPA-99-U1U1-02-101 執行期間:2010-04-01 ~ 2010-12-31
台灣消費者對機能性食品之態度以及使用意願之研究—中介效果模式與聯合調節效果模式(1/2)
國科會 NSC 98-2410-H-036-006-MY2 執行期間:2009-08-01 ~ 2010-07-31
台灣消費者對食品安全信任之研究(2/2)
國科會 NSC 96-2416-H-036-002-MY2 執行期間:2008-08-01 ~ 2009-07-31
食品相關知識對消費者對食品態度的調節影響
大同大學 B96-B06-006 執行期間:2007-09-01 ~ 2008-07-15
台灣消費者對食品安全信任之研究
國科會 NSC 96-2416-H-036-002 MY2 執行期間:2007-08-01 ~ 2008-07-31
關係銷售行為以及關係品質在專業服務中的重要性
大同大學 B95-B06-006 執行期間:2006-09-01 ~ 2007-07-15
消費者對有機食品之態度及購買意願之研究:食品相關人格特質之調節效果
國科會 NSC 95-2416-H-036-001 執行期間:2006-08-01 ~ 2007-07-31
利用知覺組織支援及外派人員調適來預測外派人員的離職意願
大同大學 B94-B06-006 執行期間:2005-09-01 ~ 2006-07-15
消費者對基因改造食品的態度與購買意願之整合研究架構
國科會 執行期間:2005-08-01 ~ 2006-07-31
 
期刊論文 Refereed Paper
1.Mei-Fang, Chen, "Social representations of climate change and pro-environmental behavior intentions in Taiwan," International Sociology, Vol. 34 No. 3, pp. 327–346 SSCI 
2.Chia-Lin, Hsu, Yu-Hsiang, Lin, Mei-Fang, Chen and Kamaporn, Suraphatchara, "Understanding foreign students’ continuance intention toward mobile telecommunication service: An integrative theoretical model," International Journal of Electronic Commerce Studies, Vol. 9 No. 2, pp. 93-118.
3.Mei-Fang, Chen, "Social representations of genetically modified foods and public willingness to consume such foods in Taiwan," Journal of the Science of Food and Agriculture, Vol. 98 No. 14, pp. 5428-5434 SCI 
4. Mei-Fang Chen and Neng-Pai Lin, "Incorporation of health consciousness into the technology readiness and acceptance model to predict app download and usage intentions.," Internet Research, Vol. 28 No. 2, pp. 351-373, May. 2018 SCI SSCI 
5. Mei-Fang Chen, Ray-E Chang, Hung-Bin Tsai, and Ying-Hui Hou, "Effects of perceived autonomy support and basic need satisfaction on quality of life in hemodialysis patients.," Quality of Life Research, Vol. 27 No. 3, pp. 765-773, Mar. 2018. SCI 
6. Yu-Hsiang Lin, Chia-Lin Hsu, Mei-Fang Chen, and Cheng-Hsi Fang, "New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology," Telematics and Informatics, Vol. 34(4), pp. 382-397, July 2017 SSCI 
7. Mei-Fang Chen, "Modeling an extended theory of planned behavior model to predict intention to take precautions to avoid consuming food with additives," Food Quality and Preference, Vol. 58, pp. 24-33, June 2017 SCI 
8.Mei-Fang, Chen, "Extending the theory of planned behavior model to explain people's energy savings and carbon reduction behavioral intentions to mitigate climate change in Taiwan–Moral obligation matters," Journal of Cleaner Production, Vol. 112 (Part 2), pp. 1746-1753. Jan. 2016 SCI 
9. Mei-Fang Chen, "Impact of fear appeals on pro-environmental behavior and crucial determinants.," International Journal of Advertising, Vol. 35, No. 1, pp. 74-92, Jan. 2016 SSCI 
10. Mei-Fang Chen, "An examination of the value-belief-norm theory model in predicting pro-environmental behaviour in Taiwan," Asian Journal of Social Psychology, Vol. 18, No. 2, pp. 145-151, June 2015 SSCI 
11. Mei-Fang Chen, "Self-efficacy or collective efficacy within the cognitive theory of stress model: Which more effectively explains people's self-reported proenvironmental behavior?," Journal of Environmental Psychology, Vol. 42, pp. 66-75, Jun. 2015 (SSCI). SSCI 
12. Mei-Fang Chen and Chia-Lin Lee, "The Impacts of Green Claims on Coffee Consumers’ Purchase Intention," British Food Journal, Vol. 117 No. 1, pp. 195-209, Jan. 2015 SCI 
13. Mei-Fang Chen and Pei-Ju Tung, "Developing an extended theory of planned behavior model to predict consumers' intention to visit green hotels," International Journal of Hospitality Management, Vol. 36, pp. 221-230, Jan. 2014 SSCI 
14. Mei-Fang Chen and Chien-Hsien Huang, "The impacts of the food traceability system and consumer involvement on consumers' purchase intentions toward fast foods," Food Control, Vol. 33, No. 2, pp. 313-319, Oct. 2013 SCI 
15. Mei-Fang Chen, "Influences of health consciousness on consumers’ modern health worries and willingness to use functional foods," Journal of Applied Social Psychology 2013, 43, pp. E1–E12, Vol. 43, Supplement S1, pp. E1–E12, Jun. 2013 SSCI 
16. Mei-Fang Chen, "Consumers’ Health and Taste Attitude in Taiwan—The Impacts of Modern Tainted Food Worries and Gender Difference," British Food Journal, Vol. 115, No. 4, pp. 526-540, April 2013 SCI 
17. Mei-Fang Chen, Yi-Ping Lin, and Tsun-Jen Cheng, "Public attitudes toward nanotechnology applications in Taiwan," Technovation , Vol. 33, No. 2-3, pp. 88–96, Feb.–Mar. 2013 SCI SSCI 
18. Mei-Fang Chen, "Segmentation of Taiwanese consumers based on trust in the food supply system," British Food Journal, Vol. 114, No. 1, pp. 70-84, Jan. 2012 SCI 
19. Mei-Fang Chen and Ting-Yi Lu, "Modeling E-Coupon Proneness as a Mediator in the Extended TPB Model to Predict Consumers’ Usage Intentions," Internet Research, Vol. 21, No. 5, pp. 508-526, Aug. 2011 SCI 
20. Mei-Fang Chen, "Consumer’s Trust-in-food-safety Typology in Taiwan: Food-related Lifestyle Matters," Health, Risk & Society, Vol. 13, No. 6, pp. 503-526 Sep. 2011 (SSCI) SSCI 
21.Mei-Fang, Chen, Chieh-Peng, Lin and Gin-Yen, Lien, "Modelling job stress as a mediating role in predicting turnover intention," The Service Industries Journal, Vol. 31, No. 8, pp. 1327–1345 SSCI 
22. Mei-Fang Chen, "The joint moderating effect of health consciousness and healthy lifestyle on consumers’ willingness to use functional foods in Taiwan," Appetite, Vol. 57, No. 1, pp. 253-262, Aug. 2011. SCI 
23. Mei-Fang Chen and Ya-Hui Yen, "Costs and Utilities Perspective of Consumers’ Intentions to Engage in Online Music Sharing—Consumers’ Knowledge Matters," Ethics & Behavior, Vol. 21, No. 4, pp. 283-300, Jul/Aug. 2011 SSCI 
24. Mei-Fang Chen, "The Gender Gap in Food Choice Motives as Determinants of Consumers’ Attitudes toward GM Foods in Taiwan," British Food Journal, 113(6), 697-709. SCI 
25. Mei-Fang Chen, "The mediating role of subjective health complaints on willingness to use selected functional foods," Food Quality and Preference, Vol. 22, No. 1, pp. 110–118, Jan. 2011 SCI 
26. Mei-Fang Chen and Pei-Ju Tung, "The Moderating Effect of Perceived Lack of Facilities on Consumers’Recycling Intentions," Environment and Behavior, Vol. 42, No. 6, pp. 824–844, Nov. 2010 SSCI 
27. Mei-Fang Chen, Ching-Ti Pan, and Ming-Chuan Pan, "The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer’s Use Intention of Pirated Software," Journal of Business Ethics, Vol. 90, No. 3, pp. 361-373 SSCI 
28. Shih-Chih Chen, Huei-Huang Chen, and Mei-Fang Chen, "Determinants of satisfaction and continuance intention towards self-service technologies," Industrial Management & Data Systems, Volume 109, Issue 9, 2009, pp. 1248 - 1263 SCI EI 
29. Mei-Fang Chen and Ling-Huei Wang, "The moderating role of switching barriers on customer loyalty in the life insurance industry," The Service Industries Journal, Vol. 29, Issue 8, pp. 1105 - 1123, Aug. 2009 SSCI 
30. Mei-Fang Chen and Cherng G. Ding, "Comparing Two-Stage Approaches to Detect Continuous Manifest Moderating Effects on Construct Relationships," Asia Pacific Management Review, Vol. 14, No. 2, pp.137-157, June 2009 TSSCI 
31. Mei-Fang Chen, "The Joint Impact of Relationship Selling Behaviors and Switching Barriers in Professional Service Contexts," International Journal of Services Operations and Informatics, Vol. 4, No. 2, pp. 123-145, Mar. 2009 EI 
32. Mei-Fang Chen, "Attitude toward Organic Foods among Taiwanese as Related to Health Consciousness, Environmental Attitudes, and the Mediating Effects of A Healthy Life," British Food Journal, Vol. 111 No. 2, pp. 165-178, Mar. 2009 SCI 
33. Mei-Fang Chen and Liang-Hung Mau, "The impacts of ethical sales behaviour on customer loyalty in the life insurance industry," The Service Industries Journal, Vol. 29, No. 1, pp. 59-74, Jan. 2009 SSCI 
34. Mei-Fang Chen, "Consumer's Trust in Food Safety--A Multi-disciplinary Approach and Empirical Evidence from Taiwan," Risk Analysis, Vol. 28, No. 6, pp. 1553-1569, Dec. 2008 SSCI 
35. Mei-Fang Chen, "An integrated research framework to understand consumer attitudes and purchase intentions toward genetically modified foods," British Food Journal, Vol. 110 No. 6, pp. 559-579, 2008 SCI 
36. Mei-Fang Chen, Gwo-Hshiung Tzeng, and Cherng G. Ding, "Combining Fuzzy AHP with MDS in Identifying the Preference Similarity of Alternatives," Applied Soft Computing, 8(1), 110-117 SCI 
37. Mei-Fang Chen, "Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Taiwan: Moderating Effects of Food-related Personality Traits," Food Quality and Preference, Vol. 18, No.(7), pp. 1008-1021, October 2007 SCI 
38. Mei-Fang Chen* and Hsiao-Lan Li, "The consumer’s attitude toward genetically modified foods in Taiwan," Food Quality and Preference, Vol. 18 No. 4, pp. 662–674, Jun. 2007 SCI 
39. Yi-Chung Hu and Mei-Fang Chen, "Finding Consumer Preferences in Product Factors Using Fuzzy Rule-Based Data Mining," Journal of Management & Systems, Vol. 12, No. 4, pp. 17-32 TSSCI 
40. Mei-Fang Chen, Jin-Li Hu, and Cherng G. Ding, "Efficiency and Productivity of Taiwan's Biotech Industry," International Journal of Biotechnology, Vol. 7, No. 4, pp. 307-322
41. Mei-Fang Chen, Gwo-Hshiung Tzeng, and Tzung-I Tang, "Fuzzy MCDM Approach for Evaluation of Expatriate Assignments," International Journal of Information Technology & Decision Making, Vol. 4, No. 2, pp. 277-296, June 2005 SCI 
42. Mei-Fang Chen and Gwo-Hshiung Tzeng, "Combining Grey Relation and TOPSIS Concepts for Selecting an Expatriate Host Country," Mathematical and Computer Modelling, Vol. 40, No. 13, pp. 1473-1490 SCI 
43. Chieh-Peng Lin and Mei-Fang Chen, "Career Commitment as a Moderator of the Relationships among Procedural Justice, Perceived Organizational Support, Organizational Commitment, and Turno," Asia Pacific Management Review, Vol. 9, No. 3, pp. 519-538 TSSCI 
44. Mei-Fang Chen and Cherng G. Ding, "Testing for Categorical Moderating Effects: Factor Scores or Factor-Based Scores?," Asia Pacific Management Review, Vol. 8, No. 4, pp. 483- 497 TSSCI 
 
國際研討會論文 International Conference Paper
1.Mei-Fang, Chen, "Extending the TPB model to explain the public’s purchase intention of sustainability labeled coffee in Taiwan: The moderating role of climate change skepticism," 2019 Academy of Marketing Science World Marketing Congress, 2019 AMSWMC22, July 9-12 in Edinburgh, Scotland.
2.Mei-Fang, Chen, "The antecedents of consumer’s green purchase and eating," 28th International Conference on Business, Education, Social Science, and Management , BESM-28, June 18-19, 2019 in Seoul, Korea. (Best Paper Award)
3.Mei-Fang, Chen and Ting-Yu, Lu, "Applying SOR Model to Explore the Impacts of the Atmosphere of the Instagram Foodie Post on Purchase Intention," 2019International Symposium on Business and Management (ISBM 2019), Fukuoka International Congress Center, Fukuoka, Japan. April 1 -3, 2019
4. Mei-Fang Chen, "Application of Construal Level Theory and Psychological Factors in Proenvironmental Behaviors in Taiwan," the 7 International Conference on Social Science and Business (2018 ICSSB), August 07-09, 2018, Guam, USA.
5. Mei-Fang Chen, "How customer engagement influences user eloyalty to online hotel-booking websites: eTrust as a mediator," 2018 Global Marketing Conference , July 26-29, 2018, Tokyo, Japan,
6. Mei-Fang Chen, "An extended protection motivation theory model of energy savings and carbon reduction behavioral intentions--The mediation role of protection motivation," 2018 Global Marketing Conference , July 26-29, 2018, Tokyo, Japan.
7. Mei-Fang Chen, "How Online Hotel-Booking Website Features Affect User eLoyalty?," International Forum for Strategy and Policy in Business, Economics and Social Sciences (SPBES-May-2018) , May 12-13, 2018, Hong Kong
8. Mei-Fang Chen, "The perceptions of global risks, societal issues and climate change in modern Taiwan society," the Universal Academic Cluster International Summer Conference in Hokkaido, 9-11 July 2017, Sapporo, Hokkaido, Japan.
9. 1. Mei-Fang Chen, "Preliminary study of social representations of climate change in Taiwan," 2017 New York International Academic Conference (17NYC IACBE), 11-13 June 2017, New York City, USA. Ref. ID: 17NYC-253
10. Mei-Fang Chen and Xue-Xin Chen, "What Factors Influence MMORPG Online Game Players' Purchase Intentions of Game Items and Game Point Cards?," UAC (Universal Academic Cluster) International May Conference in Bangkok, May 25-26, 2017, Bangkok Thailand.
11. Mei-Fang Chen, "Applying Social Representations to Explain Public Willingness to Use GM Foods in Taiwan: The Moderating Impact of Food Technology Neophobia," 2016 Academy of Marketing Science World Marketing Congress, July 19 – July 23 in Paris, France, Paper ID: 159
12. Mei-Fang Chen, "Applying Protection Motivation Theory to Predict Pro-environmental Behavior Intention in Taiwan," Tokyo 5th International Conference on Business, Economics, Social Science & Humanities, June 27-28, 2016, Tokyo Japan, TKS-566-113
13. Mei-Fang Chen and Jou-Yi Huang, "How Information Quality of Travel Blogs Influence Travelers’ Perceived Information Credibility and Travel Intentions," The Asian Symposium on Sustainable Tourism for Development – AST4D 2016, April 28-30, 2016, Hiroshima, Japan, Abstract Number: 2016_236
14. Mei-Fang Chen and Yu-Ren Su, "The Impacts of K-Drama Viewer’s Celebrity Involvement and Parasocial Attachment on Travel Intention to Korea," The Asian Symposium on Sustainable Tourism for Development – AST4D 2016, April 28-30, 2016, Hiroshima, Japan, Abstract Number: 2016_237
15. Mei-Fang Chen, "Intention to Take Precautions to Avoid Consuming Food Additives--The Mediating Role of Perceived Risk," 2015 International Academic Conference on Social Sciences and Management (IACSSM 2015), 28-31 July 2015, Japan Okinawa
16.Mei-Fang, Chen, "What Psychological Factors Influence the Protection Motivation of Climate Change?," 2014 Asia Pacific Industrial Engineering and Management Systems Conference (APIEMS 2015), October 12-15, Jeju Island, Korea.
17. Mei-Fang Chen and Chung-Chun Hu, "Factors Influence Tourists Booking Low-cost Carriers Tickets Online," 2014 International Symposium on Marketing and Logistics (ISML 2014), September 8 - 10, 2014, Nagoya, Japan
18. Mei-Fang Chen and Chien-Yu Yang, "Airport Check-in Kiosk Adoption--Combined TAM and TPB Model," 2014 International Symposium on Marketing and Logistics (ISML 2014), September 8 - 10, 2014, Nagoya, Japan
19.Mei-Fang, Chen, "The impacts of fear appeals on pro-environmental behavior and important determinants," 2014 Global Marketing Conference, Green Advertising II, 15-18 July, Singapore
20.Mei-Fang, Chen and Chih-Hao, Chiang, "Determinants of consumer's intention to continue to use or apply for the department store co-branded credit card," 2014 Global Marketing Conference, Service Marketing I, 15‐18 July 2014
21. Chien-Yi Ho, Mei-Fang Chen, and Pei-Ju Tung, "The impacts of travel motivation, risk perception, and destination image on tourists visit intentions of Thailand and the role of risk reduction strategy," International Scientific Conference on Management & Information Science (ISCMIS), 27‐29 June 2014, Bali Indonesia
22. Mei-Fang Chen, "A Reexamination of the Cognitive Theory of Stress Model in Predicting Individuals’ Pro-environmental Behavior," 2013 Academy of Marketing Conference, 8‐11 July 2013, Cardiff UK.
23.Mei-Fang, Chen, Lan-Ying, Huang and Hung-Yi, Chen, "How Do Employees’ Perceptions of Corporate Social Responsibility Influence Organizational Commitment," Annual Conference on Management and Social Sciences 2013, Paper ID: ACMSS-2013- A5472, 16-18 April 2013, Bangkok Thailand
24. Mei-Fang Chen, "Individuals’ Pro-environmental Behavior Intentions to Mitigate Climate Change Problems--Moral Obligation Matters," Annual Conference on Management and Social Sciences 2013, Paper ID: ACMSS-2013-A5471, 16-18 April 2013, Bangkok Thailand
25. Mei-Fang Chen, Pei-Ju Tung, and Guo-I Hsu, "Users’ Intentions to Play Mobile Games: A Combined Model of TAM and TPB," 2012 Global Marketing Conference, 19-22 July 2012, Seoul, Korea
26. Mei-Fang Chen, "Consumers’ Pro-environmental Behavior in Taiwan—the Examination of the VBN Theory Model and the Impacts of Climate Change Knowledge," International Congress on Informatics, Environment, Energy and Applications (IEEA 2012), 17-18 March 2012, Singapore EI 
27. Mei-Fang Chen and Pei-Ju Tu, "The Moderating Effect of Perceived Environmental Knowledge on Consumer’s Visit Intention of Green Hotels," 2011 Annual Conference of China Marketing Science, 19-22 August 2011 in Sun Yat-sen University, Guangzhou, China
28. Mei-Fang Chen, "The Impact of Health Consciousness on Consumers’ Modern Health Worries and Willingness to Use Functional Foods," 2011 Annual Conference of China Marketing Science, 19-22 August 2011 in Sun Yat-sen University, Guangzhou, China
29. Mei-Fang Chen, "Consumer’s Willingness to Use Functional Foods in Taiwan--The Joint Moderating Effect of the Health Consciousness and the Healthy Lifestyle," International Conference on Innovation and Management, July 12‐15, 2011 Venue: Kuala Lumpur, Malaysia (the IAM 2011 Best Paper Award)
30. Mei-Fang Chen and Pei-Ju Tung, "The Joint Moderating Effect of Environment Concern and Perceived Moral Obligation on Consumer’s Visit Intention of Green Hotels," The 2011 International Conference on Asia Pacific Business Innovation & Technology Management, Bali, Indonesia on 23-25 January 2011
31. Mei-Fang Chen and Ping-Hung Chang, "The Impacts of Materialism and Conformity on Consumer’s Online Compulsive Buying- The Moderating Role of Gender," Business and Information 2010, Kitakyushu, Japan, July 5-7
32. Mei-Fang Chen and Yi-Chun Chen, "The Moderating Effect of Perceived Risk on Consumer’s Use Intention of Kiosk in the Convenient Store," Business and Information 2010, Kitakyushu, Japan, July 5-7
33. Mei-Fang Chen, "The Determinants of Consumers’ Acceptance of Functional Foods--The Mediating Effect of Subjective Health Complaints," the 19th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME) 2010 Annual Meeting, Macau, China, July 15-17, 2010
34. Mei-Fang Chen and Ting-Yi Lu, "The Mediating Role of Consumers’ E-Coupon Proneness in the Extended TPB Model to Predict E-Coupon Usage Intentions," the 10th Asia Pacific Industrial Engineering & Management Systems Conference (APIEMS 2009), December 14-16, 2009, Kitakyushu, Japan.
35. Mei-Fang Chen, "Trust in the Food Supply System Segmentations of Taiwanese Consumers," the 10th Asia Pacific Industrial Engineering & Management Systems Conference (APIEMS 2009), December 14-16, 2009, Kitakyushu, Japan.
36. Mei-Fang Chen, "Food-related Lifestyle and Trust-in-food-safety Typology in Taiwan," the 19th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME) 2009 Annual Meeting, July 30-August 1, 2009, San Francisco, USA
37. Mei-Fang Chen, "What the Food Choice Motives Determine Consumers’ Attitudes Toward GM Foods in Taiwan?," Business and Information 2009, Kuala Lumpur, Malysia, July 6-8
38. Mei-Fang Chen and Gin-Yen Lien, "The Mediating Role of Job Stress in Predicting Retail Banking Employees’ Turnover Intentions in Taiwan," IEEE SOLI 2008, CD Proceedings, October 12-15, 2008, Beijing, China EI 
39. Mei-Fang Chen and Ching-Ti Pan, "The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer’s Pirated Software Use Intention," International Conference on Business and Information (BAI 2008), 07-09 July 2008, Seoul, South Korea. Paper #: 519
40. Mei-Fang Chen and Pei-Ju Tung, "The Moderating Impacts of Perceived Facility and Implementation Performance of Recycling Policy on Consumers’ Recycling Intentions," International Conference on Business and Information (BAI 2008), 07-09 July 2008, Seoul, South Korea. Paper #: 520
41. Mei-Fang Chen, "Does Food Involvement Influence Consumers’ Trust in Food Safety?," the 18th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME) 2008 Annual Meeting, July 24-26, 2008, Toronto, Canada
42. Mei-Fang Chen, "A Structural Research Framework for Consumer's Trust in Food Safety," International Academy of Business Disciplines 16th Annual Meeting, April 3 - 5, 2008 Houston, Texas
43. Mei-Fang Chen, "The Importance of Relationship Selling Behaviors in Professional Service Contexts," International Conference on Industrial Engineering and Systems Management (IESM 2007), (IESM 2007)CD, Beijing, China
44. Mei-Fang Chen, "The moderating effect of a healthy lifestyle on the consumer's attitude toward organic foods," Business Research Yearbook, Vol. XIV 2007, No. 2, pp. 590-596
45. Mei-Fang Chen* and Ai-Che Chang, "The Importance of the Local Residents’ Quality of Life for Ecotourism Support," The Council for Australian University Tourism and Hospitality Education (CAUTHE) 2007 Conference, (CAUTHE) 2007 Conference, Sydney, Australia
46. Mei-Fang Chen and Hsiao-Lan Li, "The antecedents of consumer’s attitude toward genetically modified foods," BAI 2006 CD Proceedings, July 12-14, 2006, Singapore
47. Mei-Fang Chen and Ling-Huei Wang, "The Impact of Switching Barriers on Customer Loyalty in Professional Service Contexts," IEEE SOLI 2006, CD Proceedings, June 21-23, 2006, Shanghai, China.
48. Mei-Fang Chen and Chia-Huei Fan, "The Role of Technology Readiness on Consumers’ Use Intentions with Internet Self-Service Technology and Their Satisfaction," IABD 2006 Proceedings, April 6-9, 2006, San Diego, California, USA
49. Mei-Fang Chen, "Using FAHP to Evaluate Non-Store Retailing Channel Alternatives," ISAHP 2005, Honolulu, Hawaii, July 8-10, 2005, CD Proceedings
50. Mei-Fang Chen, "Using FAHP Gap Analysis and Sensitivity Analysis to Develop Effective Marketing Strategies," IFORS 2005, Honolulu, Hawaii, July 11-15, 2005, CD Proceedings
51. Mei-Fang Chen and Gwo-Hsiung Tzeng, "Fuzzy Integral MCDM Technique for Analyzing and Evaluating the Expatriate Assignments," MCDM 2004, August 6-11 at Whistler, B. C. Canada., CD Proceedings
52. Mei-Fang Chen, Yingchan Edwin Tang, and Ah Keng Kau, "The Impact of Trust on Web Purchase Intention," the Third International Conference on Information and Management Sciences, Dunhuang, China, 2004, Proceedings pp. 126-134
53. Mei-Fang Chen and Gwo-Hsiung Tzeng, "Fuzzy MCDM with Grey Relation Model to Derive An Ideal Expatriate Host Country," The 33rd International Conference on Computers and Industrial Engineering. (March 25-27)Jeju, Korea., CIE361
54. Mei-Fang Chen, Gwo-Hshiung Tzeng, and Cherng G. Ding, "Fuzzy MCDM Approach to Select Service Provider," The IEEE International Conference on Fuzzy Systems (May 25-28, 2003). St. Louis Missouri, USA., FUZZ-IEEE 2003, 572-577.
 
區域研討會論文 Domestic Conference Paper
1. Mei-Fang Chen and Cherng G. Ding, "An Alternative Two-Stage Approach to Detect Continuous Moderating Effects on Construct Relationships," The 1st Statistical Methods Conference (September 18, 2004). Chia-yi, Taiwan., Proceedings
2. Mei-Fang Chen, Yingchan Edwin Tang, and Ah Keng Kau, "Who is Afraid of Shopping Bots," 2003 E-Commerce Research Conference (December 15, 2003), CD Proceedings #4
3. Mei-Fang Chen and Gwo-Hsiung Tzeng, "Fuzzy MCDM with Grey Relation Model for Service Quality," The Joint Conference on AI, Fuzzy System, and Grey System (December 4-6, 2003)Taipei, Taiwan., CD Proceedings #C059