大同大學 教職員資料 (Information of TTU Faculty & Staff)
 
基本資料 (Basic Info)
姓名: (成力庚, Cheng Li-Keng) 助理教授
單位:資訊經營學系  
電話:  
手機:  
email:lkcheng@ttu.edu.tw  
網址:  
 
學歷 (Education)
政治大學 企業管理學系 博士 (2011/9 ~ 2018/7)
台灣大學 國際企業學系 碩士 (2006/9 ~ 2008/6)
政治大學 財政學系 學士 (2001/9 ~ 2006/6)
 
經歷 (Experience)
大同世界科技股份有限公司 董事長室 董事長特助 (2018/9 ~ 2019/1)
師範大學 企管系 兼任講師 (2018/09 ~ 2019/01)
領航數位股份有限公司 總經理室 總經理特助 (2015/6 ~ 2018/2)
政治大學 企管系 兼任講師 (2014/09 ~ 2016/6)
財團法人中華顧問工程司 軌道中心 研究助理 (2012/3 ~ 2015/5)
味全食品工業股份有限公司 方便食品企劃部 課長 (2009/10 ~ 2011/9)
 
專長 (Specialty)
大數據行銷 Big Data Marketing
品牌體驗 Brand Experience
品牌管理 Brand Management
 
開授課程 (Course)
大數據行銷 Big Data Marketing
品牌管理 Brand Management
企業資源規劃 Enterprise Resource Planning
體驗行銷 Experiential Marketing
服務科學導論 Introduction To Service Science
 
服務 (Service)
智炬科技-製造產業數據分析顧問 (2020-03-01 ~ 今)
108學年度教務會議教師代表 (2019-08-01 ~ 今)
大同世界科技-大數據分析顧問 (2019-02-01 ~ 今)
工業局「109 年資訊應用服務人才培訓計畫」講師 (2020-07-01 ~ 2020-09-30)
大同學報審查委員 (2019-11-06 ~ 2019-11-30) (2019-11-01 ~ 2019-11-30)
東吳經濟商學學報審查委員 (2019-10-01 ~ 2020-03-31)
 
研究計畫 (Project)
智慧型手機AI助理的擬人化程度對消費者服務滿意度與服務失敗原諒的影響: 心理所有權及歸因的中介效果與關係規範的調節效果
科技部 MOST 109-2410-H-036 -003 -MY2 執行期間:2020-08-01 ~ 2022-07-31
服務機器人擬人化與對話流暢性對知覺同理心、知覺能力、信任與使用意圖的影響效果: 關係規範的調節效果
大同大學 B109-B04-004 執行期間:2020-01-01 ~ 2020-11-30
簡則論點對消費者思考推敲程度及品牌延伸的影響效果
科技部 108-2410-H-036-001 執行期間:2019-08-01 ~ 2020-07-31
懷舊廣告對消費者心理所有權與購買意圖的影響效果
大同大學 B108-B08-036 執行期間:2019-01-01 ~ 2019-11-30
 
期刊論文 Refereed Paper
1.林智偉、成力庚*(corresponding author)、巫立宇, "Roles of strategic orientations in radical product innovation," Marketing Intelligence & Planning, (本論著未刊登但已被接受) SSCI 
2.陳鴻裕、成力庚, "大同世界科技物聯網與車聯網發展: 經驗與未來展望," 土木水利會刊, Vol.42 (2),pp. 59-65, April, 2019.
3.Cheng, L.-K., Chieng, M.-H. and Chieng, W.-H., "Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: A structural equation modeling approach," Virtual Reality, Vol 18, Issue 3, pp. 173–188,September 2014 SCI 
 
國際研討會論文 International Conference Paper
1. Li-Keng Cheng, Chung-Lin Toung, Hsien-Long Huang, Yi-Shan Lin, Hong-Wei Liao, and Pei-Yu Chen, "The Interaction Effects between Fear Appeals and Consideration of Future Consequences on Imagery Fluency and Purchase Intention," 2020 AMS World Marketing Congress, 14-17 July 2020, The University of Queensland, Australia (Accepted)
2. Li-Keng Cheng and Yi-Shan Lin, "Effect of Nostalgic Advertising on Psychological Ownership and Purchase Intention: Moderating Effect of Consumers’ Subjective Knowledge," 2020 Winter AMA, San Diego, CA on Feb 14-16, 2020.
3. Hsien-Long Huan and Li-Keng Cheng, "Engineering project management: an example of T company," 2019 PMI-TW International Conference on Project Management, Proceedings of the 2019 PMI-TW International Conference on Project Management, pp. 53
4.Bei, L.-T. and Cheng, Li Keng, "Effects of Egoism on Service Failure Recovery," American Marketing Association CBSIG (AMA CBSIG 2019), Bern, Switzerland
5.Tang, Kwei, Cheng, Li Keng and Yang,Wei-Hao, "ffects of Attribute Alignability on User-Generated Product Reviews," 49th Annual Meeting of the Decision Sciences Institute (DSI 2018), Chicago, Illinois
6.Bei, L.-T. and Cheng, L.-K, "The Effects of Subjective Knowledge and Naïve Theory on Consumers' Inference of Missing Information," Competitive Paper of the Association for Consumer Research Conference (ACR 2018), Dallas, TX
7. Shih-Ching Liu, Li-Keng Cheng, Lien-Ti Bei, Jia-Chun Chen, and Tze-An Dung, "The Reflection of the Measurement of Ethical Evaluation in Business Ethics," The 12th Anniversary Conference of the Asia-Pacific Network for Moral Education (APNME), 高雄師範大學
8.Bei, L.-T., Cheng, L.-K., Hsu, W.-C. and Chen, Y., "euroscience viewpoint on the interaction effect between persuasive arguments and celebrity on attitude change. ," Working Paper of the Association for Consumer Research Conference (ACR 2017), San Diego, California.
 
區域研討會論文 Domestic Conference Paper
1.黃憲隆、成力庚、孫碧娟、周思蓉, "旅館服務機器人使用意圖研究," 2019 International Conference on Technologies and Applications of Artificial Intelligence (TAAI), 21-23 November 2019, Kaohsiung, Taiwan.
2.別蓮蒂、成力庚, "主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響," 管理學報「新環境趨勢下的消費行為與行銷策略」特刊研討會, 政治大學
3. Lien-Ti Bei, Li-Keng Cheng, Yu-Shan Athena Chen, Wei-Hao Yang, and Wei-Chin Hsu, "The Neuroscience Viewpoint on Comparing Elaboration Likelihood Model and Heuristic and Systematic Mode," Mind and Culture & 2015 Forum of MOST Research Projects on Brain Imaging for Mind Science, Taipei, Taiwan