大同大學 教職員資料 (Information of TTU Faculty & Staff)
 
基本資料 (Basic Info)
姓名:王光正 (Wang, Kuang-cheng) 講師
單位:事業經營學系  
職務:大學部導師、系行政  
電話:25925252#2435#13  
手機:0968356691  
email:kcwang@ttu.edu.tw  
網址:  
 
學歷 (Education)
大同工學院 事業經營研究所 碩士 (1988/7 ~ 1990/6)
大同工學院 事業經營系 學士 (1980/9 ~ 1984/6)
 
經歷 (Experience)
大同大學 事業經營系 講師 (1990/7 ~ 今)
大同工學院 事業經營系 助教 (1986/9 ~ 1988/6)
 
專長 (Specialty)
中國系統思維 Chinese Systems Thinking
企業文化 Corporate Culture
五行理論 Five Elements Theory
 
開授課程 (Course)
應用系統思維 Applied Systems Thinking
企業文化 Corporate Culture
雜誌研讀(日文組) Seminar on Journal Readings (in Japanese)
統計學 Statistics
坐禪與自我催眠 Zen Meditation and Self-hypnosis
 
獎勵 (Award)
The best paper award (2015 BAI international conference 2015-07-07) (BAI international conference 2015-07-07)
Sir Geoffrey Vickers Award for Best Student Paper (International Society for the Systems Sciences 2002-08-03)
 
期刊論文 Refereed Paper
1.Kuang-cheng Wang, "Corporate Economic Objectives in the New Environment: Profit-maximization vs. Satisficing Value-added," Public Finance Review (財稅研究 ), Vol. 22, No. 5, Sep. 1990
 
國際研討會論文 International Conference Paper
1. Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng, and Kuang-Cheng Wang, "THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE," BAI 2015, proceeding, BAI 2015, proceeding
2. Kuang-cheng Wang, "A Process View of SWOT Analysis," ISSS2007 Conference in Tokyo, Japan,, Aug., 2007
3. Hao-erl Yang, Kuang-cheng Wang, and Chia-wei Hsu, "The Key Factors Affecting Online Game Service Satisfaction and Loyalty," The 11th Annual International Conference on Industrial Engineering, IJIE 2006,, IJIE 2006, CD Proseedings, ID_Yang_265, Session C4, pp.611-618 , October 24-27, 2006, Nagoya, Japan.
4. Kuang-cheng Wang, "Corporate Change and Traditional Chinese Medicine," ISSS2006 Conference in Sonoma, California, USA, Jul., 2006
5.Kuang-cheng Wang, "Business Life Cycles and Five Elements Theory," ISSS2005 Conference in Cancun, Mexico, Jul. 2005
6.Kuang-cheng Wang, "The Strategic Triangel Model for Alliance Strategies," ISSS2004 Conference in Asilomar, California, USA, Jul. 2004
7.Kuang-cheng Wang, "The Five Elements Theory in Business Research," ISSS2002 Conference in Shanghai, China, Aug. 2002
 
專書 Book
1.王光正譯, 21世紀新主管禪, 圓神出版社,1996
2.王光正譯, 獨立創業的68個成功公式, 方智出版社,1995