大同大學 教職員資料 (Information of TTU Faculty & Staff)
基本資料 (Basic Info)
姓名：王光正 (Wang, Kuang-cheng) 講師
單位：事業經營學系  
職務：大學部導師、系行政  
電話：25925252#2435#13  
手機：0968356691  
email：kcwang@ttu.edu.tw  
網址：  
學歷 (Education)
大同工學院 事業經營研究所 碩士 (1988/7 ~ 1990/6)
大同工學院 事業經營系 學士 (1980/9 ~ 1984/6)
經歷 (Experience)
大同大學 事業經營系 講師 (1990/7 ~ 今)
大同工學院 事業經營系 助教 (1986/9 ~ 1988/6)
專長 (Specialty)
中國系統思維 Chinese Systems Thinking
企業文化 Corporate Culture
五行理論 Five Elements Theory
開授課程 (Course)
應用系統思維 Applied Systems Thinking
企業文化 Corporate Culture
雜誌研讀(日文組) Seminar on Journal Readings (in Japanese)
統計學 Statistics
坐禪與自我催眠 Zen Meditation and Self-hypnosis
獎勵 (Award)
The best paper award (2015 BAI international conference 2015-07-07) (BAI international conference 2015-07-07)
Sir Geoffrey Vickers Award for Best Student Paper (International Society for the Systems Sciences 2002-08-03)
學術研究計畫(研4)
1. 國際投資環境、管理控制機制、社會資本、智慧資本與組織績效關係之研究，共同主持人 ，2004/8/1 ~ 2005/7/31
產學合作計畫(研9)
1. 消費新體驗：顧客旅程地圖之運用，2024/1/1 ~ 2024/11/30
期刊論文 (Journal Paper)
1. Pi-Chuan Sun, Wan-Ju Hsu, Kuang-Cheng Wang(2012). Enhancing the Commitment To Service Quality through Developmental and Rewarding Systems：CSQ Consistency as a Moderator. International Journal of Human Resource Management, 1(1). SSCI
2. Pi-Chuan Sun, Hsu-Ping Chen, Kuang-cheng Wang(2012). Ethical Evaluation by Consumers: The Role of Product Harm and Disclosure. British Food Journal, 114(1), 54-69. SCIE(SCI)
3. Chi-Chuan Wu, Hao-Erl, Yang, Kuang-Cheng, Wang(2009). An empirical analysis of online game service satisfaction and loyalty. Expert Systems with Applications, 36(2), 1816-1825. SCIE(SCI)
4. Kuang-cheng Wang(1990). Corporate Economic Objectives in the New Environment: Profit-maximization vs. Satisficing Value-added. Public Finance Review (財稅研究 ), 22(5).
研討會論文 (Conference Paper)
1. Pi-Chuan Sun, Yu-Han Cheng, Hsiao-Hsuan Chang, Jia-Xuan Deng, Kuang-Cheng Wang(2017). FACTORS AFFECTING TURNOVER INTENTION OF NEWCOMERS: AN EXAMPLE FROM BANK INDUSTRY IN TAIWAN. BAI 2017. R.O.C.
2. Pi-Chuan Sun, Chun-Ming Huang, Kuang-Cheng Wang, Yi Shiuan Jiang(2016). THE EFFECT OF ORGANIZATIONAL JUSTICE ON DEVIANT BEHAVIOR AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ─THE MEDIATING ROLE OF PSYCHOLOGICAL CONTRACT BREACH. BAI 2016. United States of America.
3. Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng, Kuang-Cheng Wang(2015). THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE. BAI 2015. United States of America.
4. Kuang-cheng Wang, Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng(2015). THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE. BAI 2015, proceeding. R.O.C.
5. Kuang-cheng Wang(2007). A Process View of SWOT Analysis. ISSS2007 Conference in Tokyo, Japan,. Japan.
6. Kuang-cheng Wang, Hao-erl Yang, Chia-wei Hsu(2006). The Key Factors Affecting Online Game Service Satisfaction and Loyalty. The 11th Annual International Conference on Industrial Engineering, IJIE 2006,. R.O.C.
7. Kuang-cheng Wang(2006). Corporate Change and Traditional Chinese Medicine. ISSS2006 Conference in Sonoma, California, USA. United States of America.
8. Kuang-cheng Wang(2005). Business Life Cycles and Five Elements Theory. ISSS2005 Conference in Cancun, Mexico. Mexico.
9. Kuang-cheng Wang(2004). The Strategic Triangel Model for Alliance Strategies. ISSS2004 Conference in Asilomar, California, USA. United States of America.
10. Kuang-cheng Wang(2002). The Five Elements Theory in Business Research. ISSS2002 Conference in Shanghai, China. Mainland China.