大同大學 教職員資料 (Information of TTU Faculty & Staff)
 
基本資料 (Basic Info)
姓名:楊浩二 (Yang, Hao-erl) 教授
單位:事業經營學系  
電話:02-25925252~2435  
手機:0968356578  
email:heyang@ttu.edu.tw  
網址:  
 
學歷 (Education)
法國 INSEAD CIIA Programme 結業 (1998/6/21 ~ 1998/6/26)
國立政治大學 統計研究所 碩士 (1970/9 ~ 1973/6)
中興大學法商學院 會計統計系 學士 (1965/9 ~ 1969/6)
 
經歷 (Experience)
大同大學事 事業經營系 兼任教授 (2010/8 ~ 今)
大同大學 事業經營系 教授 (1999/8 ~ 2010/7)
大同大學 經營設計學院 教授兼院長 (1999/8 ~ 2006/9)
大同大學 事業經營系/總務處 教授兼總務長 (1998/7 ~ 2002/7)
大同工學院 事業經營系 教授兼所長 (1984/11 ~ 1998/6)
美國 Harvard University Business School Visiting Scholar (1987/8 ~ 1988/6)
大同工學院 事業經營系 教授 (1979/8 ~ 1984/10)
大同工學院 事業經營系 副教授 (1976/8 ~ 1979/7)
大同工學院 事業經營系 講師 (1973/7 ~ 1976/7)
 
專長 (Specialty)
多變量分析 Applied Multivariate Analysis
 
開授課程 (Course)
應用作業研究 Applied Operations Research
設計資料分析 Design Data Analysis
管理科學 Management Science
多變量分析 Multivariate Analysis
知覺與偏好研究 Perception and Preference Research
計量分析 Quantitative Analysis
 
獎勵 (Award)
96學年度優良教師 (大同大學 2008-10-07)
ICAIT 2008 Best Paper Award (ICAIT 2008 Conference 2008-08-06)
論文佳作獎 (大同大學 2007-11-22)
Best Paper Award (The 2007 International Joint Conference on e-Case 2007-08-17)
論文佳作獎 (大同大學 2006-11-13)
92學年度優良教師 (大同大學 2004-11-04)
90學年度優良教師 (大同大學 2002-09-30)
86學年度優良教師 (大同大學 1998-09-28)
建教合一獎 (協志工業振興會 1997-11-11)
行政院國家科學委員會八十四學年度研究獎(甲種) (行政院國家科學委員會85-2813-C-036-001-021 ) (行政院國家科學委員會 1996-04-26)
論文優良獎 (協志工業振興會 1995-11-12)
心理建設獎 (協志工業振興會 1993-11-12)
教育優良獎 (協志工業振興會 1990-11-20)
行政院國家科學委員會七十五學年度研究獎(甲種) (行政院國家科學委員會 H-75-299) (行政院國家科學委員會 1986-06-08)
 
服務 (Service)
設計學院教評會評審委員 (2008-08-01 ~ 今)
Int. J. Services Operations and Informatics 審稿人 (2006-12-01 ~ 今)
系課程委員會委員 (2004-08-01 ~ 今)
院教師評審委員會委員 (2002-01-01 ~ 今)
系教師評審委員會委員 (1998-01-01 ~ 今)
本校第三屆校長遴選委員會委員 (2009-04-01 ~ 2009-07-31)
Int. J. of Services Technology and Management 審稿人 (2008-12-01 ~ 2009-01-31)
2008 會計暨資訊科技國際研討會 Session Chair (2008-08-01 ~ 2008-08-31)
Human and Ecological Risk Assessment(SCI) reviewer (2008-03-01 ~ 2008-03-31)
電子商務學報 ( http://jeb.cerps.org.tw/ ) 審稿人 (2008-02-01 ~ 2008-03-31)
IJIE 2006, Nagoya Japan Session Chair (2006-10-01 ~ 2006-10-31)
管理學報 審稿人 (2005-06-01 ~ 2007-08-31)
經營設計學院院長 (1999-08-01 ~ 2006-09-30)
事業經營研究所所長 (1984.10~1998.06) (1999-06-01 ~ 1999-06-30)
校教師評審委員會委員 (1998-09-01 ~ 2006-07-31)
總務長 (1998-07-01 ~ 2002-07-31)
 
研究計畫 (Project)
產品使用之對比性節奏對期待意象之影響(I)
國科會 NSC 98-2221-E-036 -028 執行期間:2009-08-01 ~ 2010-07-31
 
期刊論文 Refereed Paper
1.Hung, Yu-Chung, Yang, Yung-Lu, Yang, Hao-Erl and Chuang, Ya-Hsueh, "Factors Affecting the Adoption of E-commerce for the Tourism Industry in Taiwan," Asia Pacific Journal of Tourism Research, Vol. 16, No. 1, pp.105-119, Feb. 2011
2. Hao-Erl Yang and Chi-Chuan Wu, "Effects of image interactivity technology adoption on e-shoppers' behavioural intentions with risk as moderator," Production Planning & Control, Vol. 20, No. 4, June 2009, pp. 370-382. SCI 
3.Yang, Hao-erl, Wu, Chi-chuan and Wang, Kuang-cheng, "An empirical analysis of online game service satisfaction and loyalty," Expert Systems with Applications, Vol. 36, Iss. 2, pp.1816-1825, March 2009. SCI EI 
4.Yang, Hao-erl and Wang, Yung-hsin, "The modified theory of planned behavior applied to e-government service acceptance," International Journal of Services Sciences, Vol.1, No. 2, pp. 115-126, 2008.
5. Hao-erl Yang and Feng-shii Tsai, "General E-S-Qual Scales Applied to Websites Satisfaction and Loyalty Model," Communications of the IIMA, International Information Management Association, Inc., Vol. 7, Iss. 2, pp.115-126, 2007
6. Hao-erl Yang, "Assessing the Effects of E-quality and E-satisfaction on Website Loyalty," International Journal of Mathematics and Computers in Simulations, Vol. 1, Issue 3, pp.288-294
7.楊珮華、楊浩二, "高等教育行政服務品質衡量," 研究與發展管理 (上海 復旦大學), 第19卷, pp.328-337, 2007年6月, CSSCI.
8. Hao-erl Yang and Kun-huang Yeh, "The roles of service quality and mediating factors in a customer behavioural intentions model," Int. J. Services Operations and Informatics, Vol. 1, Nos. 1/2, pp. 38-53, 2006. EI 
9. Ming-feng Yeh, Hao-erl Yang, and Chia-ting Chang, "GreyART Network for Financial Distress Prediction Problem," Journal of Grey System, Vol. 9, No. 1, pp.43-50, June 2006.
 
國際研討會論文 International Conference Paper
1.Yang, Hao-Erl and Lin, Su-Wan, " The Factors Influencing on the Repurchase Intentions in the Online Group Buying Environment," Proceedings of 2011 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2011), E-commerce Program, pp. 196-212, January 18-20, 2011, Tokyo. Japan.
2. Ai-Chueh Chang and Hao-Erl Yang, "Factors Influencing Destination Image Formation with Their Impacts on Behabioral Intentions," Proceedings of 2010 Int'l Conference on Technology Innovation and Industrial Management June 16-18, S9-35-43, June 2010, Pattaya, Thailand.
3. Hao-Erl Yang, Wei-Jen Cheng, Jia-Ying Chan, Bo-Chuan Pan, and Chia-Shing Chen, "Applying an Extended E-S-Qual Scale to Assess the Effects of E-service Quality on Online Loyalty with Customer Satisfaction and Perceived Value as Mediators," Proceedings of The 9th WSEAS International Conference on APPLIED COMPUTER and APPLIED COMPUTATIONAL SCIENCE (ACACOS '10), ID 637-177, ACACOS_08 pp.55-59, April 11, 2010, Hangzhou, China.
4. Hao-Erl Yang and Kuan-Hsun Peng, "Assessing the Effects of Service Recovery and Perceived Justice on Customer Satisfaction with SEM," Int'l Conference on Management and Service Science IEEE MASS(EMS/ISM) 2009, Beijing, China, CD DATA_03_025, September 2009 EI 
5.Chiu, Chun-Chin, Yang, Hao-Erl and Lo, Ching-Wen, "Chinese travelers’ perceptions of product packaging design," ITB 50th Anniversary International Conference on Arts and Design Research, pp. , June 15-20, 2009, Institut Teknologi Bandung (ITB), Indonesia.
6. Shih-Chih Chen, Huei-Huang Chen, and Hao-erl Yang, "Towards an Understanding of the Relationship between Satisfaction and Continued Behavioral Intention to Use Automotive Telematics," Proc. of Management International Conference 2008, Barcelona, Spain, 26-29 November 2008.
7. Hao-erl Yang and Wei-kun Huang, "Assessing the effects of perceived quality and value with SEM in a web-based tourism service environment," Proc. of the 2th ITSA Bi-annnual Conference "Globalization, Tourism & Development: Mega Events and Urban Tourism, ", pp. 197-205, Shanghai, China, Oct. 6-9, 2008.
8. Hao-Erl Yang and Chia-Hao Kuo, "Assessing Management Performance of Photovoltaic Industry With AHP and DEA," Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008, Taipei,, ID:A011003, Session [A11], 4 August
9.楊浩二、黃文慧, "金錢象徵意義對於線上購買意願之影響," Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008, ID: E010024. Session [E14], 4-6 August, 2008
10.楊浩二、薛湛, "奢華品牌知覺對購買意願效果之研究," Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008, Taipei, Taiwan, ID:E010031. Session [E15], 4-6 August.
11.楊浩二、陳佳興, "應用E-S-Qual量表探討線上服務品質對忠誠度之影響," Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008, Taipei, Taiwan, ID:E010028. Session [E15], 4-6 August.
12. Hao-erl Yang, "Assessing the Effects of E-quality and E-satisfaction on Website Loyalty," 7th WSEAS Int. Conf. on Applied Computer & Applied Computational Science (ACACOS'08), ISBN: 978-960-6766-49-7, pp. 69-74. Hangzhou, China, April 6-8, 2008.
13. Hao-erl Yang and Feng-shii Tsai, "General E-S-Qual Scales Applied to Websites Satisfaction and Loyalty Model," The 18th Annual Conference International Information Management Association, Oct. 16-19, 2007, Beijing, China
14.Wang, Y.-H., Yang, H.-E., and Hsiao, J.-W, "Key Factors Affecting the Public to Accept E-Government Services," Proc. of the 2007 International Conf. on Electronic Commerce, Administration, Society, and Education, August 15-17, 2007. (96/08) Hong Kong.
15.Yang, Hao-erl and Huang, Yu-ying, "Effects of Telepresence, Experiential Value, and Satisfaction on Online Behavioral Intentions," Proceedings of the 5th International Symposium on Management of Technology(CD), Hangzhou, China, June 1-3, 2007, pp. 1643-1647
16.Yang, Hao-erl and Wang, Yung-hsin, "The modified theory of planned behavior applied to e-government service acceptance," Proceedings of the First International Conference on Management Innovation, Shanghai, China, Published by Universe Academic Press in Toronto, Vol. 1, pp. 188-192, June 4-6, 2007.
17.楊珮華、楊浩二, "高等教育行政服務品質衡量," 2007年「華人組織與管理學術研討--新世紀的管理與趨勢研討會」, 2007年6月29日, 中國上海復旦大學
18. 林漢昌 and 楊浩二, "人格特質與價格知覺對品牌轉換影響之實證研究," 會計與資訊科技國際研討會(ICAIT 2007), 香港, Proceedings of ICAIT 2007, A131, Jan. 3-5, 2007.
19. Yong-Lu Yang, Hao-Erl Yang, Yu-Chung Hung, and Ya-Hsueh Chuang, "Decision Factors Affecting the Adoption of E-commerce for the Taiwanese Tourism Industry," 2007 International Conference on Accounting and Information Technology, Proceedings of ICAIT 2007, A151, Jan. 3-5, 2007, Hong Kong.
20. Yu-Ying Huang and Hao-Erl Yang, "The effects of image interactivity technology on online consumer behavior," Proceedings of 2007 ICAIT conference, pp. 225-228 , January 3-5, Hong Kong
21. Hao-erl Yang, Kuang-cheng Wang, and Chia-wei Hsu, "The Key Factors Affecting Online Game Service Satisfaction and Loyalty," The 11th Annual International Conference on Industrial Engineering, IJIE 2006, CD Proseedings, ID_Yang_265, Session C4, pp.611-618 , October 24-27, 2006, Nagoya, Japan.
22.Lin, Tzyy-wen and Yang, Hao-erl, "Female Consumer Behavior in a Banking Environment," 2006 IEEE International Conference on Service Operations and Logistics, and Informatics(SOLI), 2006 IEEE SOLI, CD Proseedings, ID520082, June 21-23, 2006, Shanghai, China.
23. Ming-Feng Yeh, Chia-Ting Chang, and Hao-Erl Yang, "GreyART Financial Distress Prediction Model," INFORMS Hong Kong International 2006, CD Proseedings, Track -28, June 25 - 28, 2006, Hong Kong.
24.Yang, Hao-erl and Shih-hsuan Lin, "The role of customer satisfaction in an online shopping environment," IAMOT 2006: 15th International Conference on Management of Technology, IAMOT 2006, CD Proseedings, TRK 11, ID1539, May 22-26, 2006, Beijing, China.
25. Kun-huang Yeh, Shih-hong Lin, and Hao-erl Yang, "The Influence of Time-based Manufacturing and Mass Customization Practices on Value to the Customer," 2005 IEEE International Conference on Service Operations and Logistics, and Informatics(SOLI), CD Proseedings, R142, August 10-12, 2005, Beijing, China.
26. Hao-erl Yang and Kun-huang Yeh, "The Effects of Service Quality in an Integrated Model of Behavioral Intentions," 2005 IEEE International Conference on Service Operations and Logistics, and Informatics(SOLI), CD Proseedings, R114, August 10-12, 2005, Beijing, China.
27. Yu-chung Hung, Hao-erl Yang, Ching-hung Hsiao, and Yung-lu Yang, "A study of behavioral intention for mobile commerce using technology acceptance model," The fourth international conference on electronic business, pp. 732-736, CD Proseedings of ICEB 2004, Beijing China.
 
區域研討會論文 Domestic Conference Paper
1.楊浩二、林玫珮、張邱豪, "銀行採用新型態網路服務對顧客接受度之影響 —以 HSBC DIRECT為例," 第十五屆電子商務研討會暨第七屆行銷學術研討會 論文集, B2
2.楊浩二、陳冠璇, "金錢象徵與炫耀性消費對強迫性購買的影響," 2009年第七屆管理思維與實務 學術研討會論文集, 行銷組, pp.165-184, June 13, 2009, 銘傳大學.
3.楊浩二、謝忠翰, "網際網路使用者對於網路虛擬實境科技接受度之研究," 『2009年第七屆管理思維與實務』 學術研討會論文集, 電子化企業與生產與作業管理組 (IV), pp. 115-138, June 13, 2009, 銘傳大學.
4.楊浩二、黃怡慈, "遊客目的地意象及行為意圖關係之研究," 東海大學第一屆餐旅管理論文研討會, May 16, 2009.
5.楊浩二、郭家豪, "台灣金融控股公司績效評估---CCA與DEA之應用," 銘傳大學 2008 國際學術研討會, 2008.03.08-15, 銘傳大學 2008 國際學術研討會論文集 管理組 pp.1325-1346, March 2008.
6.楊浩二、蘇玟樺, "資訊品質、交易成本、服務品質對B2C網路商店線上滿意度與忠誠之影響," 銘傳大學2007年國際學術研討會--管理組, CD, pp.597-620, 2007, 3月23日
7.楊浩二、徐秀君, "百貨業導入CRM對顧客滿意度及忠誠度之影響," 銘傳大學2007年國際學術研討會--管理組, CD, pp.573-596, 2007, 3月23日
8.楊浩二、黃偉坤、彭冠勳, "旅遊網站線上滿意度之前因和後果─以轉換成本為干擾效果," 銘傳大學2007年國際學術研討會--管理組, CD, pp. 1191-1216, 2007, 3月23日
9.楊浩二、黃泰銘、林俞寬, "影響醫療美容顧客行為意圖之重要因素之研究—以皮膚科醫療院所為例," 第二屆台灣策略管理研討會(台灣電子商務學會/台北大學企管系所/大同大學事業經營系所), CD, str113, 2007, 3月24日
10.徐碧玟﹑楊浩二, "銀行業採用與建置網路銀行相關因素之探討," 2006南台灣商管科技研討會, 95年6月1-2日。
11.楊永祿﹑楊浩二, "台灣地區旅行社業者採用網路下單關鍵決策因素研究," 國防管理及軍備獲得學術暨實務研討會, 資訊管理類 95年6月27日。
12.楊浩二﹑劉郁君﹑許家瑋﹑王文正, "影響自我品牌重要因素之探討," 東海大學 2006 第四屆 『跨領域管理學術與實務研討會』, 95年3月15日。
13.楊浩二﹑許家瑋﹑吳妮容﹑王文正, "線上滿意度與忠誠度之前因---以台灣線上遊戲業為例," 台北﹐銘傳大學2006年國際學術研討會﹐CD, 管理組, 95年3月18日。
14.楊浩二 黃煜穎 楊玫錦, "體驗影像互動技術對線上消費者行為的影響之研究," 2006電子商務與數位生活研討會 B6, http://ec2006.atisr.org.
15.張芸菁,楊浩二, " 會計師事務所審計人員對審計偏差行為接受度之研究," 2005 財經學術研討會, 2005 財經學術研討會 D1-27, 2005/05/14, 真理大學。
16.楊浩二,張玥仙, "策略領導、組織能力與經營績效關係之研究—以台灣高科技產業為例," 2004 ING安泰管理碩士論文暨研討會, 2004 6。
17.楊浩二,廖俊昭, " 知覺行銷組合、品牌權益對顧客終身價值之關係研究," 2004 ING安泰管理碩士論文暨研討會, 2004 6。
18.楊浩二,黃獻德, "公司治理之公司資訊揭露對投資者信念的影響," 2004 ING安泰管理碩士論文暨研討會, 2004 6。
19.陳淑芳、楊浩二, "探討顧客關係、服務品質、品牌形象、顧客滿意度與購買意願間關係之研究--以銀行業為例," 九十二年度全國管理碩士論文獎暨研討會, 2003
20.方俊閔 、楊浩二, "價格知覺在服務再購意願整合模型中之效果--以信用卡為例," 九十二年度全國管理碩士論文獎暨研討會, 2003
21.張伊嫻、楊浩二, "服務品質、顧客滿意度、信任、承諾、與行為意向間關係之研究--以銀行業為例," 九十二年度全國管理碩士論文獎暨研討會, 2003
22.周毓哲、楊浩二, "服務補救、知覺公平與滿意度、再購意願關係之研究," 九十一年度全國管理碩士論文獎暨研討會, 2001
23.簡暉家、楊浩二, "主管溝通實行與服務人員之工作結果關係之研究," 九十一年度全國管理碩士論文獎暨研討會, 2002
24.楊恒馨、楊浩二, "行銷組合對消費者評價與購買意願之影響," 九十年度全國碩士論文獎暨研討會, 2001
25.楊明璋、楊浩二, "商店氣氛影響消費者對銷售人員及其說服力知覺之研究--以家電產品為例," 九十年度全國碩士論文獎暨研討會, 2001
 
專書 Book
1.楊浩二 譯, 多元尺度法, 國立編譯館, 1996/06
2.楊浩二, 多變量統計方法, 華泰書局 ,1995/05
3.楊浩二, 線性規劃, 華泰書局印, 1986/08
4.楊浩二, 多變量常態性檢定及應用之研究, 華泰書局, 1982/11