- Pi-Chuan Sun, "Customer RelationshipCUSTOMER RELATIONSHIP SURPASSES SERVICE QUALITY AS AN IMPORTANT DETERMINANT OF BEHAVIORAL INTENTIONS—EVIDENCES FROM MEDICAL COSME," IEEE SOLI, proceeding EI (97/10)
- 孫碧娟、呂佳和、許婉如、劉晏伶, "激勵語言對組織公民與工作績效之影響-以內在激勵為中介變數," International Conference on Accounting and Information Technology, Proceeding (97/08)
- Pi-Chuan Sun, Di-Li Yang, Ya-Li Chen and Yen-Ling Liu, "THE IMPACTS OF MOTIVATING LANGUAGE ON LEADERS’ ATTITUDES AND PERFORMANCE—THE MODERATING EFFECT OF LEADER-MEMBER EXCHANGE," International Conference on Accounting and Information Technology, Proceeding (97/08)
- Pi-Chuan Sun and Hui-An Tsai, "JOB CHARACTERISTICS, BURNOUT AND OCCUPATIONAL COMMITMENT IN THE BANKING SERVICE CONTEXT," 2008 Global Business & International Management Conference, Proceeding (97/07)
- Pi-Chuan Sun, Di-Li Yang, Wan-Ju Liao and Shih-Ming Wang, "THE IMPACTS OF MOTIVATING LANGUAGE ON SUBORDINATES’ ATTITUDES AND PERFORMANCE—THE MODERATING EFFECT OF LEADER-MEMBER EXCHANGE," International Confernece on Business and Information2008 Seoul, Proceeding (97/07)
- Pi-Chaun Sun, 湯廷旭 and 施均宜, "THE IMPACT OF ADVERTISING AND PRICE PROMOTION ON BRAND EQUITY: WITH PRODUCT CATEGORY AS A MODERATOR," International Confernece on Business and Information 2008 Seoul, Proceeding (97/07)
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