- Mei-Fang, Chen, "Extending the TPB model to explain the public’s purchase intention of sustainability labeled coffee in Taiwan: The moderating role of climate change skepticism," 2019 Academy of Marketing Science World Marketing Congress, 2019 AMSWMC22, July 9-12 in Edinburgh, Scotland. (108/07)
- Mei-Fang, Chen, "The antecedents of consumer’s green purchase and eating," 28th International Conference on Business, Education, Social Science, and Management , BESM-28, June 18-19, 2019 in Seoul, Korea. (Best Paper Award) (108/06)
- Mei-Fang, Chen and Ting-Yu, Lu, "Applying SOR Model to Explore the Impacts of the Atmosphere of the Instagram Foodie Post on Purchase Intention," 2019International Symposium on Business and Management (ISBM 2019), Fukuoka International Congress Center, Fukuoka, Japan. April 1 -3, 2019 (108/04)
|